TikTok / McDonald's: Smashed vanilla cone organic trend

McDonald's, a fast food brand, increased soft serve ice cream sales and footfall in Thailand by launching a new menu item inspired by an organic TikTok trend surrounding a customer-created mash up of its ice cream.

Campaign details

Brand: TikTok / McDonald'sAgency: TikTok Pte. Ltd.Entrant Region: APAC

Strategy

Objective

In a world driven by consumer trends, brands cannot be ignorant or risk becoming culturally irrelevant. McDonald's has always been on the cusp of pop culture, ready to act when the opportunity to ride on trends comes – creating real, authentic community interaction between brand and consumer. This helps to increase brand visibility, ultimately driving sales with immediacy and brand love over time.

Target Audience

As McDonald's is a family brand, that means everyone in the family – Gen-Z is included. The...

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