Unilever: Building stronger roots in the holy month

Unilever ran the Strong Roots In The Holy Month campaign to grow sales, share and penetration of its Lifebuoy shampoo in Indonesia.

Campaign details

Brand: UnileverAgency: MindshareRegion: APAC

Strategy

Objective

Our objective is to introduce "Strong from the Roots," our new brand purpose, through the brand new festive emotional video "Strong Roots in the Holy Month." The brand wanted to showcased the strong relations between mothers and daughters about their approach in nurturing their daughters' strength through guidance and setting examples while observing . Leveraging this tension and aspiration, our compelling storytelling will enhance the effectiveness of our marketing message. In the competitive Ramadan market, we will focus on digital platforms, emphasizing family values and the bond...

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