Unilever: Dünya Dondurma Günü

A World Ice Cream Day campaign by Unilever's brand Algida, an ice cream and frozen dessert label, used AI technologies to convert consumers' definitions of happiness into images along with free ice cream codes to strengthen brand perception and attract a younger market in Turkey.

Campaign details

Brand: UnileverAgency: Pixiu DigitalRegion: EMEA

Strategy

Objective

This year, when it was difficult to talk about happiness after the earthquake disaster, it was not right to move forward with a single definition of happiness. That's why, as we celebrate World Ice Cream Day this year, we decided to create a personal campaign where we focus on everyone's own definition of happiness.

At the same time, we aimed to emphasize both the emotional and functional benefits of our brand in a campaign to attract the attention of young people in particular. In short, to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands