Campaign details
Brand: UnileverAgency: RealWorksRegion: EMEA
Strategy
Objective
On February 6, 2023, following earthquakes in Turkey, young women in affected areas feared not the oblivion of the earthquake, but being forgotten. Elidor and TOG (Community Volunteers Foundation) initiated the Young Women Support Centres project in the earthquake zone. To extend the reach and reassure young women they aren't forgotten, Elidor sought a global interactive technological installation with their brand purpose.
Target Audience
In this project, utilizing generative AI, an interactive artwork was created, blending the hope and solidarity-themed paintings of the impacted young women with...