Unilever: Maximizing Unilever home care brand sales on Hepsiburada with full funnel TikTok approach

Unilever Turkey utilised TikTok to maximise sales of its Home Care brand on Hepsiburada, a Turkish e-commerce platform.

Campaign details

Brand: Unilever TürkiyeAgency: PHD TürkiyeRegion: EMEA

Strategy

Objective

We designed our campaign, which will lead directly to sales from TikTok, as a full funnel. We owned the upper funnel and mid funnel with Unilever Home Care brands, and the lower funnel with Hepsiburada. We embraced 8 cleaning occasions with Unilever products. While we followed the traffic maximization objective in the upper funnel and mid-funnel, we proceeded with direct sales maximization in the lower funnel. We compared the traffic objective with both TikTok and Hepsiburada benchmarks. We compared the sales objective according to Hepsiburada...

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