Unilever: #SetiapUBeriKebaikan

Consumer brand company Unilever evolved its successful Every U Does Good campaign into a second year to bolster its brand reputation in Indonesia.

Campaign details

Brand: UnileverAgency: MindshareRegion: APAC

Strategy

Objective

The campaign's objectives were to reach a wider audience, create a lasting impact, and showcase the efficacy of purpose-driven marketing. By empowering customers to take small actions, such as choosing and using Unilever products, the campaign sought to enable significant impacts on the world.

Additionally, the EUDG Heroes project provided support to sociopreneurs, making the campaign even more tangible and meaningful.

Leveraging multiple platforms and technologies to maximize the campaign's effectiveness and make more and more people join his cause.

Target Audience

The Every U Does Good...

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