Campaign details
Brand: UnileverAgency: Mindshare IndiaRegion: APAC
Strategy
Objective
In India's rapidly transforming FMCG industry, Hindustan Unilever Limited (Unilever) has pioneered automation to manage its demand-supply chains effectively, and revolutionizing B2B sales models with partners (Wholesalers / Pharmacists – the healthcare professionals).
Unilever launched Shikhar – an app that transforms traditional sales models to empower pharmacists to buy smarter, increases efficiency in daily operations, and positively impacts the profitability of their businesses.
With 100k+ registered pharmaceutical stores in Shikhar, Unilever created a perceivable win-win situation for the distribution of their range of nutrition products.
Business...