OMO: Who would throw away a brand new slide?

OMO, a laundry detergent brand, launched a campaign in Turkey with the aim of recycling plastic waste and create value in terms of circular economy.

Campaign details

Brand: UnileverAgency: RealWorksRegion: EMEA

Strategy

Objective

As OMO, in 2022, we launched the "Pollution for Good is Beautiful" movement, which aims to recycle plastic waste and create value in terms of circular economy. We started to build playgrounds with the plastic waste collected in the recycling bins we placed in front of schools in Istanbul. After the earthquakes of 6 February, while shifting this project to the earthquake zone, we needed to raise awareness to collect more plastic waste.

Target Audience

In order to support the recycling habit, we have implemented an interesting...

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