Campaign details
Brand: Viacom18 Media Private LimitedAgency: GroupMRegion: APAC
Strategy
Objective
Objective: The objective of the campaign was to convert 143 million casual viewers and get 110 MN audiences on JioCinema during the FIFA World Cup.
Target Audience
Context: India is largely a single TV household. FIFA was coming back after 4 years and most of the matches were coinciding with the prime time on TV. In such a scenario, digital would inevitably be the preferred choice to consume FIFA World Cup. We had to ensure we reached out to the right audience, on the...