Vietjet: Personalization with real-time data

Vietjet, an airline, utilised Customer Data Platform to enhance Vietnamese customer experiences and expand sales and market share, retain existing customers, and acquire new customers.

Campaign details

Brand: VietjetAgency: PMAXRegion: APAC

Strategy

Objective

According to the Civil Aviation Authority of Vietnam, although Vietnam's aviation industry has seen a full recovery in the domestic aviation market at the end of 2022, the international market is still gradually recovering and is expected to reach 34M passengers by the end of 2023, accounting for 83.5% of 2019.

Vietjet's business challenges:

  1. Macro factors, (economic fluctuations, volatility, layoffs) led to a decrease in consumer purchasing power
  2. Changes in consumers' behavior were induced since short trips or domestic travel due to fewer traveling restrictions were preferred...

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Insights Team
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