Vivo: v27 Series with TikTok

Smartphone brand vivo used a TikTok-first approach to capture a young audience for the launch of its new model during Ramadan in Indonesia.

Campaign details

Brand: VivoAgency: PHDRegion: APAC

Strategy

Objective

Over 50% of Smartphone users in Indonesia rely on their phone's camera for daily needs[1], vivo came with the V27 Series that could complete their needs.

To ensure the success of V27 Series launch, vivo aimed to enable a seamless purchasing journey while engaging the audience and expanding its reach. vivo partnered with TikTok to create a smooth purchasing experience by integrating the TikTok Shop E-Commerce solution. This collaboration was strategic for vivo because of TikTok's large and relevant audience, allowing a seamless journey from discovery to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands