Vo Lam Truyen Ky MAX: Programmatic marketing to the MAX

Vo Lam Truyen Ky MAX(VLTKMAX) resurrected global icon Bruce Lee to introduce its game to the Vietnam market to secure the No.1 position in the MMORPG category, boost product performance, and enhance brand awareness.

Campaign details

Brand: VNGGamesAgency: INNITY SOFTWARE AND ADVERTISING COMPANY LIMITEDRegion: APAC

Strategy

Objective

Our campaign strategic objectives include:

  1. Secure the 1st position in the MMORPG category by achieving top store ranking.
  2. Boost product performance, measured by key metrics such as game installs and revenue.
  3. Enhance brand awareness by expanding our reach and engaging users.
  4. Programmatic campaign performance proven by reach, impressions and click-through rate (CTR) in comparison to past campaigns and industry benchmarks.
Target Audience

This is the first time VLTKMAX has been introduced in the Vietnam market.

To level up its ambassador game after...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands