Vodafone: Geotargeting tailored for sales channel convenience

Vodafone Turkey, a telecommunications company, launched a campaign in collaboration with Samsung, a consumer electronics brand, with the aim of increasing sales of high-priced products.

Campaign details

Brand: Vodafone TürkiyeAgency: Carat TürkiyeRegion: EMEA

Strategy

Objective

In the campaign that we've aired in collaboration with Samsung we needed to achieve a higher-than-expected results in sales of high-priced products. The economic instability in our country, and its negative impact on consumer purchasing behavior was our main obstacle.

Because of that, with the aim of reaching our high sales targets we developed a strategy that differentiates from generic executions by using big data modeling, omnichannel approach, and to increase our sales, we used personalized offers.

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