Campaign details
Brand: Vodafone Idea LimitedAgency: WavemakerRegion: APAC
Strategy
Objective
With the Indian telecom industry being saturated with no growth in subscribers in the past 3 years, telecom giants have started focusing on new avenues for growth. Both Jio and Airtel have focused on value-added services like music, OTT partnerships, and Live TV to increase their App user base. Vodafone Idea Limited also tied up with multiple partners to offer free Music, Content, Games etc. The objective was to create awareness about these services and increase app adoption and revenue.
Target Audience
Vi started focusing...