Vodafone: Samsung data usage in programmatic out of home

Vodafone Turkey, a telecommunications company, collaborated with Samsung, a consumer electronics brand, with the aim of driving traffic to both its digital and physical stores and increasing sales of Samsung products.

Campaign details

Brand: VODAFONE TürkiyeAgency: VODAFONE TürkiyeRegion: EMEA

Strategy

Objective

For our customers considering buying gifts for themselves or loved ones, we collaborated with Samsung to air a campaign where we offered great prices in selected phones and accessories. For this campaign, We aimed to increase Samsung sales volume within Vodafone.

According to the consumer insight report by TR Smart Shoppers, Google & Kantar, in 2022, 37% of users would prefer only digital sales channels, while 12% would prefer only physical and 50% would prefer both digital and physical sales channels. With insights that over...

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