Wall's: 30th Anniversary – #Wall'sHappyJingle

Unilever ice cream brand Wall's 30th Anniversary Jingle Campaign aimed to boost brand power, engage consumers and grow share in Indonesia.

Campaign details

Brand: UnileverAgency: MindshareRegion: APAC

Strategy

Objective

The Wall's 30th Anniversary Jingle Campaign was an ambitious initiative that goes beyond mere celebration and tackles real objectives for the future of the brand. In the face of a burgeoning ice cream market with intensifying competition, Wall's aimed to regain its prominence and mind share. The strategic campaign focused on three key objectives: reinvigorating brand power growth, reigniting the brand's purpose and significance in the hearts of consumers, and propelling brand share on a trajectory towards growth. Utilizing Wall's iconic jingles and a series of purposeful...

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