Wall's: Feast Pop – AR mouth detection game

Ice cream brand Wall's launched the Feast Pop AR Mouth Detection Game to raise awareness and drive sales in Indonesia.

Campaign details

Brand: UnileverAgency: AnyMind GroupRegion: APAC

Strategy

Objective

Wall's needed to raise brand awareness and change the perception of ice cream as a non-traditional snacking option with the launch of their new product variant, Feast Pop. The strategic objective was to position Feast Pop as a delicious and convenient snacking alternative available in bite-sized portions. The business problem they sought to address was the prevalent notion that ice cream was not suitable for snacking, as people tended to prefer savory treats which came in munchable portions. To measure the success of their efforts, key...

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