Campaign details
Brand: PT Paragon technology innovationAgency: PHD Media IndonesiaRegion: APAC
Strategy
Objective
At the forefront of the Halal Beauty Industry, Wardah is committed to spreading usefulness and empowering users to make a meaningful impact.
Our primary goal for this moment is to heighten brand awareness while maintaining a strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph in sales
However, a challenge arises due to the proliferation of local beauty brands and the dominance of major players in the Female Skin Care category. This makes...