Wyeth Nutrition: Bonakid pre-school 3+ leverages InMobi for commerce to grow in-store purchases

Infant formula brand Bonakid increased purchases of its Pre-School 3+ product in the Philippines by launching a series of interactive creatives on mobile that highlighted ingredient benefits.

Campaign details

Brand: Nestle Philippines / Wyeth NutritionAgency: OpenMindEntrant Region: APAC

Strategy

Objective

Wyeth Nutrition has inspired millions of Filipinos for over 100 years, delivering premium and accessible nutritional products that are scientifically designed to meet the needs of children across the Philippines. The brand's flagship product, Bonakid Pre-School 3+, is a powdered milk drink made from their patented Triple Boost Formula which supports children with Growth, Energy and Immunity.

Additionally, Wyeth Nutrition is also focused on supporting and encouraging the development of hyperlocal retail stores and their related communities in the country by partnering...

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