Campaign details
Brand: UnileverAgency: WundermanThompson TürkiyeRegion: EMEA
Strategy
Objective
With our relaunch & omnichannel campaign, we've targeted to grow over premium care detergents by gaining market share, brand power, differentiation, reaching more penetration against the market leader through delivering our core 360 strategy promoting our superior message 'There is no better!' in color & fibre care.
Target Audience
In 2021, Yumoş announced its new detergent portfolio to its main audience to increase awareness.
In 2023, in its first year of campaign, we changed our communication route with "There is No Better" to gain share from...