Campaign details
Brand: ZeptoAgency: Xapads MediaRegion: APAC
Strategy
Objective
Challenges: Installs, promotion, market competition, brand presence.
One of the primary challenges was to penetrate a highly competitive market where numerous players offered similar services. Zepto had to differentiate itself and come up with a unique value proposition to attract and retain customers. Furthermore, driving user acquisition and app installations posed a significant hurdle. Zepto needed to implement effective marketing campaigns to raise awareness, Promote, generate interest, and convince users to download and engage with the app.
Additionally, building a strong brand presence in the minds...