Campaign details
Brand: e.l.f. CosmeticsAgency: WavemakerRegion: EMEA
Strategy
Objective
Mascara is the largest category in Cosmetics. To build authority and credibility in the UK Mascara space. e.l.f. launched a new mascara product 'Lash n Roll'.
e.l.f.'s goal is to increase its UK unaided awareness and aided awareness. To help reach these business objectives our communication objective was to get UK Gen Z and millennials who don't know e.l.f. to consider the brand. e.l.f is for every eye, lip and face and celebrates diversity; thus we wanted to make sure e.l.f.'s new product launch was accessible...