BBC Sounds: Regional dashboard

The BBC developed and launched the Sounds Regional Dashboard in the UK that allowed them to easily self-serve reliable and timely data-led insights and reports to an array of stakeholders.

Summary

The BBC has always been for everyone across the UK, regardless of your gender, age, ethnicity or, indeed, where you live. With an increased emphasis on ensuring that we provide Value For All across the whole of the UK, the BBC's creative output has shifted its focus away from London to make sure every far-flung corner of the country feels the BBC is for them. The question then arose - how do we deliver data-driven pan-UK insights, given our traditional data-sources struggle to pick up information at this granularity?

The response of the multi-disciplinary Radio Audiences...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands