Summary
This research was the first truly global study into the global podcast audience, sizing the weekly audience across all digital platforms, in English, and languages other than English, and including hard to reach African and Asian markets. The study informed the BBC World Service's new podcast investment strategy in local language, and led to a rethink of its English language podcast strategy, which had historically targeted the United States.
Synopsis
Podcasts have been hailed as the 'next big thing' by many in the media industry for quite some time. One of the world's oldest radio broadcasters, the BBC saw...