Bloomberg Media: Forces of attraction – embracing new perspectives in foreign direct investment

Bloomberg Media and DVJ Insights embarked on an international research project to provide valuable foreign direct investment (FDI) data and insights for government agencies and foreign investors.

Summary

Bloomberg Media and DVJ Insights have collaborated on a research project to attract foreign direct investment (FDI). Despite being a smaller brand in a market dominated by major media owners, we aimed to provide valuable FDI data and insights for government agencies and foreign investors. The project employed traditional research methods and advanced data science techniques. A quantitative online survey targeted 3,351 senior directors involved in corporate investment strategies globally. Topics covered included global economic optimism, investment budgets, key drivers and risks, ESG considerations, and the impact of geopolitical events. The collected data was used to create tailored audience...

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