Summary
How do you effectively research a technology (self-driving vehicles (SDVs)) that few people understand, that conjures up futuristic worlds based as much on media speculation and science fiction as fact, and in a way that creates confidence that the insight can be used and trusted by Government, industry, stakeholders, and citizens alike? This was the challenge facing Thinks Insight & Strategy and the Government's Centre for Connected and Autonomous Vehicles (CCAV) and why they conducted 'The Great Self-Driving Exploration'.
This year-long project took people on a journey from thinking about new technologies in the abstract, to riding around their...