Channel 4 & Clear Channel: Black owned businesses – the UK’s untapped business potential

Channel 4 and Clear Channel partnered with Backlight and The Good Side to launch 'Black-Owned Businesses: The UK's Untapped Business Potential', better understand lived experiences and challenges faced amongst Black-owned businesses, and drive key decision-makers' invested support.

Summary

Insights from 'Black Owned Businesses: The UK's Untapped Business Potential' have been applied to develop and launch initiatives coming from Channel 4 and Clear Channel, which will deliver a material opportunity to the sum of £650,000 of free advertising for 15 Black-owned businesses, as well as mentorship and masterclasses to many more.

Major media owners Channel 4 and Clear Channel joined forces, partnering up with Backlight, and The Good Side, to pose the question; 'How can we better support Black-owned businesses within media?'. Sharing a mutual interest in growing the Black British Business Economy, we utilised a mixed-method research...

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