Channel 4, ITV, Sky, PwC: BVOD almighty

Thinkbox launched a UK mixed-mode study in a multi-agency collaboration with Channel 4, ITV, Sky, PwC, Gain Theory, EssenceMediaCom, Wavemaker, Mindshare, and Acacia Avenue to create the most comprehensive exploration of BVOD advertising to date, focusing on environmental qualities, planning variables, and effectiveness.

Summary

Broadcaster VOD is the beating heart of the growing connected TV world.

Yet, the advertising industry was still in the dark about BVOD as a media channel. Its role on the media plan was unclear. Advertisers and agencies were increasingly frustrated and were demanding answers.

"BVOD Almighty: Reach and Return" by Thinkbox – in collaboration with Channel 4, ITV, Sky – answered their questions.

A mixed-mode study featuring a wealth of research skillsets and techniques – ethnography, econometrics, machine learning – bringing together PwC, Gain Theory, EssenceMediaCom, Wavemaker, Mindshare, and Acacia Avenue to create the most comprehensive exploration of...

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