CoppaFeel!: Every chest counts

the7stars launched Every Chest Counts in partnership with breast cancer charity CoppaFeel! to spread awareness around breast cancer, empower everyone in the UK to check their chests and remind them that breast cancer can affect anyone.

Summary

'Every chest counts' represents a blend of innovative, actionable, and pioneering healthcare research, aimed at raising awareness for the breast cancer charity CoppaFeel!. What started as simple insight from brand tracking has evolved into a comprehensive, multi-methodology project that has successfully helped campaign for life-saving awareness and education about breast cancer amongst minority groups in the UK.

The subsequent work involved implicit testing, focus groups and in-depth interviews and delved into the health inequalities experienced by Black and South Asian Ethnic minorities, disabled groups, and non-binary/ trans individuals. These insights formed the foundation of CoppaFeel's EDI strategy, and also...

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