Formula E: Spatial Analytics at Formula E events

Meshh, a combination of hardware and software, delivered its spatial analytics services to Formula E internationally, at four circuits across seven racing days, to help Formula E improve the fan experience, deliver better ROI for brands and sponsors, and improve pedestrian traffic flow at key times.

Summary

Formula E is the only FIA-sanctioned electric motor racing series in the world. The sport features 16 races on 12 street circuits across the globe. The sport has an annual revenue of ca 300m euros p/a – driven by sponsors who are attracted by the 400m annual global TV viewers across in addition to the sustainability message conveyed by the sport.

This award entry will demonstrate how Meshh delivered its spatial analytics services to Formula E  - at four circuits across seven racing days - and how the insights and information delivered helped Formula E make substantive changes in...

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