JCDecaux: OOH does MMM

JC Decaux partnered with Kantar Worldpanel in the UK to measure the impact of out-of-home (OOH) advertising on purchase behaviours and understand whether running Digital out-of-home (DOOH) and digital together increase the likelihood for a shopper to buy the advertised product.

Summary

A new and innovative solution which measures the impact of OOH advertising in a more accurate way than ever before, resulting from the partnership between JC Decaux and Kantar Worldpanel.

JCDecaux has developed an enhanced methodology to capture OOH exposures using new technologies based on GPS meters, combined with a variety of data sources, to model reach and impressions of the OOH channel in GB, with more accuracy than ever before.

JC Decaux went even further, partnering with Kantar Worldpanel and mapping these results on their grocery purchase panel, to measure the impact of OOH advertising on purchase behaviours,...

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