Madre Brava: Toppling “big meat” – a David vs. Goliath battle for sustainable policy

Madre Brava, a three-person start-up, commissioned three insight stages that involved multi-disciplinary collaboration to generate international public support for policy changes to regulate "Big Meat" businesses, make community connections, raise awareness of 'Big Meat's' impact on climate change and apply regulatory pressure.

Summary

We can't rely on businesses making themselves sustainable. Especially industrial meat producers. The "Big Meat" Goliath accounts for 14.5% of climate emissions, but consistently obstructs policy change and tries to blur the link between meat and the climate crisis.

Madre Brava is a 3-person start-up pushing for sustainable regulation on "Big Meat". Without which, the world won't reach net-zero emissions by 2050.

They have tight, start-up-level budgets and consistently need to demonstrate ROI to secure funding and survive. That's why they commissioned three insight stages involving multi-disciplinary collaboration, tailored to supporting sustainability strategy. This enabled them to:

  • Create an...

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