eBay: Pre-Loved Island

eBay, an online marketplace, partnered with ITV's Love Island in the UK to drive reappraisal of second-hand clothing by getting the nation talking positively about it, increase searches for pre-loved items and place eBay as the destination for pre-loved fashion.

Campaign videos: eBay – Pre-Loved Island

Read the full campaign case study

Selected creative: eBay – Pre-Loved Island

Credits

Media Agency: EssenceMediacom London / McCann London Account Associate: Sasha Semple Account Director: Charlie Pullan Business Director: Christian West / Oscar Flintoft Chief Creative Officer: Laurence Thomson / Rob Doubal Chief Strategy Officer: Theo Izzard-Brown Content Lead: Andrew Gifford / Neesha Taneja / Venetia Asourmatzian Creative Director: Alexei Berwitz / Rob Webster Design Director: Andy McGuigan Head of Design:Lisa Carrana...

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