ABB: Forbes cover painted by ABB robot

ABB Robotics, a robot supplier and manufacturer, partnered with Forbes magazine to create the first-ever print magazine cover painted by a collaborative robot to reach a significantly limited B2B segment and show that collaborative robotics helps with the labour shortage in almost every industry.

Summary

Marketup's creative team, together with a client ABB Robotics, managed to create the first-ever print magazine cover painted by a collaborative robot. You might be thinking: Interesting, but why?

Because businesses are facing tough challenges these days, especially due to labor shortages and fear of automation. The solution to these problems is collaborative robotics. But the big question was how to effectively convey this message to the target industry segment.

Marketup and ABB Robotics therefore joined forces with Forbes magazine to reach the target audience of the SME segment. As part of this unique partnership, the robot created the...

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