Aupark Shopping Center Bratislava: Give your wardrobe a new dimension

Aupark Shopping Center Bratislava launched the "Give Your Wardrobe a New Dimension" campaign to solidify Aupark's reputation as a trendsetter and drive physical foot traffic with a specific emphasis on attracting Gen Z.

The per capita shopping opportunities make Bratislava one of the most saturated retail markets in Europe.

The competition is fierce. To stand out, shopping malls have to come up with concepts that blow customers away.

Client's brief:

To create an engaging campaign that not only solidifies Aupark's reputation as a trendsetter but also drives physical foot traffic to the shopping centre, with a specific emphasis on attracting Gen Z.

We invented an unexpected type of experience, connecting fashion with technology.

Aupark was the first brand in Slovakia that brought a digital fashion experience to the mass market.

Why digital fashion?...

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