BSH Hausgeräte GmbH: Dream makers

BSH Hausgeräte GmbH, a home appliances manufacturer, launched the Dream Makers initiative, a social media campaign centred on consumer happiness, to boost brand engagement.

Fusing the magic of kids' imagination and AI for consumer happiness

Teaming up with home appliance manufacturer BSH, we developed a heartfelt social media campaign centered on consumer happiness – a corporate-heavy topic that, at first glance, may appear generic but is rich in emotion when you dig a little deeper.

Our approach: engage consumers' hearts by focusing on the incomparable joy and wonder of children, the consumers of tomorrow and true ambassadors of happiness.

To push our creative boundaries in the constrained world of corporate communications, we enlisted the additional help of a powerful creative sparring partner: AI technology....

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Insights Team
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