Overview
How do you get an audience to reappraise a brand that's already famous?
Challenge the status quo around women+'s health; uncensor the words that most social media channels ban… Vagina. Vulva. Clitoris. Uncomfortable? Are you wan'ng to edit this award entry and 'tone it down'? Why? Women+ need to be able to say these words and talk openly about their health.
Bodyform uncensored 40 words that women+ shouldn't be afraid / censored from saying to create a permanent change that will benefit our audience and future generations to come. Bodyform not only became front of mind today, but made...