Budapest Airport: Fly to work!

Budapest Airport (BUD), operator of Liszt Ferenc International Airport in Hungary, created a celebrity competition TV show to support blue-collar recruitment, strengthen BUD's employer brand and increase the number of blue-collar subscribers to BUD's career page.

Background & Challenges

Budapest Airport (BUD), as the operator of Liszt Ferenc International Airport, is one of Hungary's largest and most unique employers. As an international airport operating 24/7 ("a city within a city"), it employs thousands of blue-collar workers dedicated to enhancing the passenger experience and ensuring smooth, seamless aviation operations.

Considering the rapidly rising number of passengers and the increase in new flights and destinations, recruitment had to be tackled from a bolder, more large-scale perspective.

It's always a challenge to find blue-collar employees in large numbers. There...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands