Caverion: Finland's energy-wisest school

Caverion, a Finnish building technology giant, launched the 'Finland's Energy-Wisest School' campaign to improve its employer brand and target the younger generation through a Minecraft challenge.

Background

Caverion, a Finnish building technology giant, has a problem.

They need new people. At a rate of one recruit per day. Every day – for years to come.

But it's not an easy task, since media always shows the whole infrastructure industry through problems. Mold this, indoor air quality that, and don't even get started on the never-ending projects.

Objectives

The objective was clear. We needed to improve our employer brand.

Since this was a problem at the both ends of the recruitment funnel, the following objectives were set:

  1. A wide visibility to broaden our audience – the goal...

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