Charles River Laboratories: Bringing down the walls: How a fenced-in company opens up to society

Charles River Laboratories (CRL), a consumer safety researcher, adopted a relation-building strategy to promote understanding amongst the general public and politicians regarding the relevance of CRL's innovations for the safety of humans, animals and the environment.

Context

Charles River Laboratories (CRL) is a leading consumer safety researcher. Their Dutch branch faces growing public scrutiny, due to the combination of a negative reputation of animal testing in general (e.g. on social media, in general media, in politics and active public debate), and their closed off facilities - installed to safeguard the million-euro-investment innovations they research for their clients. The voting behavior of the Dutch parliament has even started to reflect this widespread, yet somewhat uninformed, opinion and could start to influence CRL's business continuity. Also, many of their over 600 employees in the Netherlands often feel that...

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