Danone UK&I: Mastering earned and influencer measurement

Global dairy giant, Danone, launched the Danone Data Studio to introduce a new way of approaching earned and influencer measurement across its brand portfolio.

Summary

Global diary giant, Danone, sought Ketchum's expertise to introduce a new way of approaching earned and influencer measurement across their brand portfolio. Previous measurement practices were inconsistent across their brand portfolio, included disconnected datasets & were highly manual meaning it was hard to demonstrate effectiveness, hindering strategic decision-making.

Partnering with Ketchum, Danone took their first step on the measurement journey. Ketchum designed the Danone Data Studio – a real-time measurement platform accessible to their entire communications team and across their brand portfolio. This dynamic dashboard provides Danone with higher-quality data, newly conceptualised KPIs & actionable insights. Danone can now...

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