Fraport: Awkward airport habits – when a TikTok trend becomes a campaign

Frankfurt Airport launched its #beforetomatojuice campaign to raise awareness of the unique pre-departure experience at the airport and make the retail offers on-site even more attractive.

Assignment

All good things are beforetomatojuice. In line with this motto, Frankfurt Airport has launched an unprecedented campaign together with its partners from the service, catering and retail sectors.

  • The aim? To give visitors and passengers the best possible stay and make the retail offer on-site even more attractive.
  • The task? To create awareness for #beforetomatojuice.

#beforetomatojuice stands for everything before tomato juice. Shopping, gastronomy, service, lifestyle - with more than 300 stores at Frankfurt Airport.

  • The mission? If you get the best offers and experiences before your flight departs, then that's #beforetomatojuice.

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