Campaign details
Brand: Hulu Agency: Courageous Studios/UM
Objectives
Our ultimate objective was to drive tune-in to season three of Hulu's The Handmaid's Tale. The campaign needed to deliver business results; subscriptions being critical, however, the brief called for cutting through culture to drive word of mouth, social conversations and ultimately positive brand health measures for Hulu.
Insight
SOCIAL CONVERSATION ABOUT WOMEN'S RIGHTS HAD LOST SOME MOMENTUM. WE NEEDED TO REIGNITE THE CONVERSATION TO DRIVE TUNE-IN TO THE HANDMAID'S TALE.
The Handmaid's Taleis a multi-Emmy-winning US drama set in a dystopian society that treats...