Marmite: Love or Hate, the unborn baby edition

Marmite, a savoury food spread, utilised results from 4D ultrasound baby scanning technology as the basis for a mockumentary and TV ad to increase brand love and sales.

Campaign Summary

For longstanding client Marmite, W Communications and adam&eveddb daringly utilised 4D ultrasound baby scanning technology to find the UK's ultra-early lovers and haters. Integrated in approach, our unborn baby campaign would traverse TV, traditional media, social media, and dark social pre-natal parenting groups all in the name of winning the breakfast table back. Born to strategically spread and crowdsource brand love over growing lethargy, Marmite would once again command front pages and red top clean swipes whilst also delivering an 11% interim sales highlight uplift.

Objective & Brief: Love?...

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