Mastercard: The pride side

Mastercard, a payment technology brand, launched The Pride Side podcast to increase awareness of the experiences of transgender and non-binary individuals, and underscore Mastercard's commitment as a proactive ally for the LGBTQIA+ community.

Campaign challenge and campaign goals

Our objective was to create a campaign that aligns seamlessly with Mastercard's product True Name, an innovative solution designed for trans and non-binary consumers. Based on the largest-ever survey conducted by Mastercard on non-binary communities, it was revealed that a significant 59% of nonbinary individuals feel unsafe while shopping. Considering the substantial 5.3% of Gen Z identifying as non-binary, this highlighted a substantial demographic. Therefore, the primary objective was to heighten awareness and cultivate a deeper understanding of transgender and non-binary individuals in general. Simultaneously, the campaign aimed to underscore Mastercard's commitment as a proactive...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands