NOW: Logan opens the markets

NOW, a TV streaming service, worked with the London Stock Exchange to promote the final season of 'Succession' and drive sales of NOW's entertainment memberships.

In brief

We made fiction a reality as we arranged for Logan Roy to open the Market at the London Stock Exchange's balcony to launch the final season on NOW.

There were over 100 pieces of national and regional coverage across broadcast, print, and online titles. These included no fewer than 16 pieces of national media coverage dedicated to the stunt.

Objectives

The final season of critically acclaimed, award-winning show, Succession, was much anticipated by fans across the globe.

We needed to create a moment that launched the new season in the UK, promoting NOW as the home of Succession...

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