Quantexa: Making Quantexa the New King of AI

Quantexa, a data and enterprise intelligence provider, adopted a market-fame communications strategy to shift the brand's position from "financial crime technology provider" to "British AI firm" and drive business expansion.

Problem

Quantexa's clever software helps companies organise their data. With Quantexa's help, insurance companies can spot false claims and banks can tell which of its customers are fraudsters.

Quantexa's software is technical. It is understood well by Chief Information Officers (CIOs) but less well by other c-suite leaders and business decision makers. That was a barrier to Quantexa's business expansion. If non-tech buyers didn't know about Quantexa they would be far less likely to adopt the software in new use cases, from creating more revenue to staying in line with fast-changing environmental law.

Quantexa needed broad awareness across the organisation....

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