The Challenge
In 2020, Provoke published an opinion piece questioning the PR industry's "FOFO" problem (what it called - the fear of finding out). The bottom line was clear, no longer could PR hide away from the bottom line – as budgets shrink and expectations grow, it has become a fundamental deal breaker … how has the communications work we have done meaningfully moved the needle on the business?
When we launched Razor in 2020 – we made one clear commitment. We would not be the agency with a FOFO problem, and we would do it by moving our entire...