Riot Games: Northern showdown

Video game developer Riot launched the "Northern Showdown" event to engage fans of the PC game Valorant and create buzz amongst the gaming community upon the introduction of Deadlock, a new Norwegian agent, to the game.

Background

Norwegians in global pop culture are rare, and even more so in gaming. So, when Riot gave us the task of creating a launch activity for the new Norwegian agent, Deadlock in the global hit PC game Valorant, we were very excited!

The goal was to create a tail on the launch that spread awareness of Deadlock, engaging local VALORANT fans and creating buzz in the gaming community.

From winter sports to football and the Eurovision Song Contest – we always loved to pick a fight with our Nordic neighbor. And since the game already had a Swedish agent,...

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