VeloBank: How to build a love brand in the banking market

VeloBank, a banking brand, created 'The More Velo World' to attract investors and build a brand that clients love and trust.

VeloBank is a banking brand that was created practically overnight.

VeloBank was established through a mandated restructuring, aimed at preserving its financial stability as well as the stability of the Polish financial system. To achieve this objective, all "healthy" assets were strategically transferred to the newly formed institution.

The Management Board of the bank made a strategic decision to undergo a comprehensive rebranding process, leading to the establishment of VeloBank. With a deadline set for November 21, 2022, the bank faced a condensed timeline of five weeks to execute a complete overhaul of its image and formulate a new communication...

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